Have you been wondering how to use social media more effectively? Here are a few tips for your consideration
By Lee-Ann Matthews (Diocesan Social Media and Website Coordinator)
Make an editorial calendar
Use the church bulletin to create and schedule content. Ideally you will be posting on your social media page at least 3 times a week. Draw inspiration from the bulletin. For example...
That’s four posts right there!
Share a photo, a short video clip or other personal snapshot that might elicit a smile or some curiosity from your audience. Use a hashtag that identifies this to your church. Such as
“Fall is beautiful! Just look at that mysterious sky! I took this on my way home yesterday. God is good!”
#churchoflife #mychurch #anglicandioceseofmontreal #mtlanglican #Godisgood
Treat your audience the way you would treat a friend
Just as nobody wants to hear the same story over and over, the same can be said of your audience. Try to vary your content and deliver posts that are fresh and relevant to them, posts that offer value and meaning. That means, you need to become a very good listener. Get to know your audience, make a list of their likes and dislikes and curate posts that serve them. For instance, presumably, they are Christian, and would appreciate some inspiring spiritual quotes, passages from scripture or uplifting theological messages.