But now thus says the Lord,
he who created you, O Jacob,
he who formed you, O Israel:
Do not fear, for I have redeemed you;
I have called you by name, you are mine.
When you pass through the waters, I will be with you;
and through the rivers, they shall not overwhelm you;
when you walk through fire you shall not be burned,
and the flame shall not consume you.
For I am the Lord your God,
the Holy One of Israel, your Saviour.
You are precious in my sight,
and honoured, and I love you
- Isaish 43
Hymn - Hark, a Herald Voice is Sounding
Lo, the Lamb, so long expected,
comes with pardon down from heaven;
let us all, with deep repentance,
pray that we may be forgiven.
Advertising works very hard to make us believe that we are not good enough. T.V. commercials and beauty magazines brag of the benefits of the latest anti-wrinkle cream, hair growth formula or weight-loss fad. We push ourselves to achieve at work, because our status depends on our productivity. But this is not how God measures our worth. We are precious in God’s sight for no other reason than that we are created in God’s image, and God loves us. Meditate on this passage, keeping in mind that God is speaking to you personally, and means every word.